Revolutionizing Apparel Shopping with Customized AI-Powered Solutions 

Apparel brands lose millions each year due to bracketing and
customer hesitation about sizing and fit. Couture Technologies
seamlessly integrates AI-powered virtual fitting, styling, and sizing
solutions to reduce returns, increase sales, and elevate the shopping
experience—without disrupting your brand.

Our Mission And Who We Serve

Our Mission

Elevating the shopping experience for a digital age. We believe that customers should never have to guess if something will fit—and brands shouldn’t have to lose revenue because of it. Our mission is to equip brands with cutting-edge AI technology that delivers precise fit recommendations, interactive styling, and powerful business intelligence.

Who We Serve

We partner with apparel brands to create innovative, white-labeled solutions tailored to their unique needs. Our technology integrates seamlessly into existing e-commerce and retail platforms, delivering a frictionless experience for both brands and their customers.

In partnership with

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Enhance Customer Experience with

AI Powered Solutions 

Virtual Fitting & Try-On

Empower customers to see how garments will look and fit

on their bodies with AI-rendered digital avatars

and FitMap™—reducing returns and increasing cart conversions.

Interactive Digital Lookbooks

Inspire customers with AI-powered styling tools that showcase garments in stunning 3D detail, allowing them to mix and match outfits across multiple body profiles.

Body Measurement Tools

Enable customers to capture hyper-accurate body measurements through a seamless digital process—powering size recommendations and personalized shopping experiences.

Enhance Customer Experience with

AI Powered Solutions 

Virtual Fitting & Try-On

Empower customers to see how garments will look and fit on their bodies with AI-rendered digital avatars and FitMap™—reducing returns and increasing cart conversions.

Interactive Digital Lookbooks

Inspire customers with AI-powered styling tools that showcase garments in stunning 3D detail, allowing them to mix and match outfits across multiple body profiles.

Body Measurement Tools

Enable customers to capture hyper-accurate body measurements through a seamless digital process—powering size recommendations and personalized shopping experiences.

Why Brands Trust Couture Technologies

  • AI-Powered Fit & Styling — Virtual try-on, precise size recommendations, and

    interactive styling tools to increase conversions.

  • Seamless Brand Integration — White label solutions that align perfectly with your

    brand's identity and shopping experiences.

  • Data-Driven Insights — Advanced analytics to help brands refine sizing, optimize

    inventory, and enhance customer satisfaction.

  • Proven Results — Our technology has helped top apparel brands reduce returns

    by 50-80% and drive higher purchase confidence.

Effortless Integration—From Product Data to

AI-Driven Experiences

Choose Your Solution

Select the AI-powered tools that fit your needs with virtual try-on, interactive styling, or precision sizing

Process Garments

We transform your apparel data (tech packs, fit charts, 3D models, or physical garments) into digital assets 

Integrate & Go Live

Our tech team ensures seamless integration with Shopify, Salesforce, custom e-commerce platforms or API's, getting your brand live in 30 days or less

Meet our CEO and Co-Founder

Deanna Meador launched Couture Technologies in 2019 to revolutionize the apparel industry with virtual fitting solutions that reduce returns and transform the uniform fitting experience. Under her leadership, Couture has earned NSF funding, been featured in 90+ publications in the past year, and was named one of the Top 9 tech startups globally during the "Olympics of Tech." 

A serial entrepreneur with a track record of scaling and selling impactful ventures, Deanna made headlines on International Women’s Day 2023 by becoming the first woman to raise $1.5M in just 8 hours—purposefully challenging the status quo in venture funding for women.

 

With a deep background in education tech and innovation, her solutions have been adopted worldwide—from the U.S. to South Africa, Portugal, Australia, and Sweden. She’s also a national instructor for the NSF I-Corps program, mentoring entrepreneurs committed to creating meaningful change.

 

Driven by purpose, fueled by innovation—Deanna leads with a bold vision for what’s next in fashion tech.

Meet the Team Behind the Innovation

Our globally diverse team is dedicated to developing the most accurate and efficient Virtual

Fitting technology for DTC brands and workwear companies. As a female/minority-owned

company, we embrace innovation, inclusivity, and forward-thinking solutions to help apparel

brands thrive in the digital era—innovating from Nashville, TN, and Montevideo, Uruguay.

Deanna Meador

Co-Founder & CEO

Marcelino Rodriguez

Co-Founder & CEO

Danny Pippin

Chief Operating Officer

Harold Guzman

Chief Engineer

Gabriela Leal

Technical Team Lead, Digital Patternmaking

Luis Hernandez

Engineering Lead

Maeve Sullivan

Brand Development & Digital Strategy

Awards &
Recognition

Our Investors & Partners

LaunchTN is public-private partnership working to make Tennessee the premier place to launch a new company. LaunchTN provided Couture Technologies with microgrant funding to support their pursuit of a Small Business Innovation Research grant from NSF. 

The Small Business Innovation Research grant program (SBIR) also known as America’s Seed Fund, awards $200M per year to startups and small business transforming scientific discoveries into products and services with commercial and societal impact. The Couture Technologies team was awarded a Phase I SBIR grant in Fall of 2020. 

The prestigious National Science Foundation’s I-Corps Program is designed to facilitate the commercialization of leading-edge deep technology innovations. The Couture Technologies team was accepted into this highly competitive program in 2020 and received a $50K grant to conduct customer discovery for their virtual try on and garment building technologies. 

Let's Transform the Future of

Fashion Together